I have had an insight into how my degree and the things I learn actually come in use in the real business world. This week I was involved in a marketing campaign to see how many clicks/views a newly released online advert would get. Learning how to target different audiences by timing and key words. This was very interesting as I learnt this in my last semester at university however, wasn't able to actually use the software, therefore seeing how it works in real life situations and knowing how to use it already, taught me a lot for the future.